Katel Ledu directs Greg as the Remedy Plan team shoots its first-ever crowdfunding video

Our team took on a new challenge last weekend: filming a short video that will anchor our crowdfunding campaign and introduce our company to the world.

Even by today’s standards, in which so many of us consistently carry around a video camera in our pocket, creating a professional video is no small task. Usually, it would go a little something like this:

• hire a video production agency
• research audiences, narratives, distribution methods, tone, and visualization exercises
• draft (re-draft, then re-draft) a story line
• scout location sets and source props
• shoot a bunch of test footage
• shoot a bunch of real footage
• edit, re-edit, edit again, throw it away, then start over
• pay a gazillion dollars until you’ve finally got your minute-and-thirty-seconds of gold.

The process can take months at a time, and for good reason — beautifully-made promotional videos are complex works of extreme craft. Having neither the luxury of time nor money, we got creative — and that involved getting outside of our comfort zones.

But here’s the thing: constraints breed incredible opportunities — and that same drive that entrepreneurs feel to keep pushing, moving forward, believing? That extends to everything. And with the right team, anything is possible.

We realized we had the skills and talent among us to make it work. And now, in addition to designing, branding, site-building, writing, strategizing, Facebook-ing, and fundraising, we’ve added one more feather in our caps: video production. We’re not saying we’re Stephen Spielberg, but we can’t wait to show you what we put together. We’re really proud of it, and we’re really excited about sharing it with you.

We want this video to communicate just how big we think this idea is, and just how big our hope is for changing the way we treat cancer. Stay tuned for our launch, when you’ll get to see the final cut, but until then, here are a few stills from the production: